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Privacy Policy

Genting Solihull Limited (Company number 06601106) [T/A “Vortex Gaming”, “Pixel by Vortex”], Genting Casinos UK Limited (Company number 01519689), and Coastbright Limited (Company number 05176386), of Genting Club Star City, Watson Road, Birmingham, B7 5SA (together “Genting” / “We / “Our”) are committed to protecting and respecting your privacy

This policy sets out how We will use your personal data. Please read the following carefully to understand Our views and practices regarding your personal data and how We treat it.

For the purposes of this policy your “personal data” means data which relates to you and from which you can be personally identified.

1. The Personal Data That We Collect About You

We may collect personal data relating to you including, but not limited to:

1.1.1 name and date of birth;

1.1.2 postal address, email address, telephone number, credit or other card payment details;

1.1.3 copies of proof of age, identity / proof of address;

1.1.4 financial status and spend, , Vortex Gaming Card accrual and spend and any other applicable (Genting) Reward / Loyalty / Voucher point accrual and spend;

1.1.5 records of correspondence;

1.1.6 gender, nationality and ethnic origin;

1.1.7 CCTV and audio recordings and photographs

1.1.8 (where applicable) gambling activity and use of our other services;

1.1.9 your use of social media, the identifiers you use for those purposes (e.g. Twitter handles) and personal information you or others publish on social media channels.

We obtain this personal data from you directly, when you register with us in one of Our casinos, in Vortex Gaming, in Pixel by Vortex, on one of Our websites, when you participate in Our social media channels or campaigns, or when you participate in promotions We run.

We may process personal data about you received from third parties, including but not limited to, “Genting Group Companies” (which means Genting Berhad and Genting Hong Kong Limited and their subsidiary companies, jointly controlled entities and associated companies), credit reference bodies, regulatory and law enforcement authorities, and other casino operators, for reasons including the prevention and detection of crime, for the delivery of our services (for example conducting appropriate checks and risk assessments to facilitate the provision of services), to maintain our regulatory accreditation, and/or to otherwise comply with our legal and regulatory obligations.

As an indication as to how your personal data is collected, we may collect and process the above personal data:

when you fill in forms on our websites, enter our competitions or promotions, or join any marketing, loyalty, points or rewards scheme;

when you contact us by email, letter or telephone call;

when you participate in our surveys (to enable us to improve the service we offer to you);

when you visit our websites including access and page history, or enter promotions on other websites operated or sponsored by us (see Cookies);

where you provide your personal details for promotions and competitions, whether in person, by direct correspondence with us, or through social media channels, for example via a Facebook, Twitter, or other social media group or competition page or through Apple and Android Applications owned, operated or licensed by us;

where you provide information to us by any other means for the purposes set out within this policy;

we may also obtain personal information from third parties which we use for marketing purposes.
We may process your personal data:

How We Will Use Your Personal Data

to offer and provide services;

to verify your details, carry out security or financial (including credit) checks and to conduct risk assessments, and/or for the provision of information to appropriate third parties for identification or verification checks, and/or to facilitate the processing of your financial transactions;

to contact you by post, email, text, telephone, social media or other means, and including but not limited to social media channels, about existing or future services, products and promotional offers or loyalty incentives, or to inform you of service charges and Genting activities or those of Genting Group Companies;

to maintain our records, including but not limited to transaction records required for audit and regulatory compliance, and to monitor activity;

to compile and aggregate data for monitoring and analysing Vortex Gaming Card/points usage and (where applicable) casino, website, loyalty card/points usage. We may also provide such aggregate personal data to third parties, but will ensure any such third parties take appropriate measures to ensure the safety and security of your data;

to customise services, products, communications (including marketing communications), Vortex Gaming experiences to you (and where applicable), casino and other shopping experiences to you, including (as appropriate) through the use of, age, ethnic origin data, financial (including, Vortex Gaming Card and membership, transactional information, loyalty, and other loyalty, reward and competition offers)) details;

to make any disclosure required by law;

by providing your personal data to regulatory, judicial and enforcement authorities for security or safety reasons, the prevention and detection of crime, cheating, fraud, money laundering, and/or other impropriety;

by providing your personal data to other gaming operators, service providers, banks or financial institutions, and the International Association of Casino Security and similar bodies or associations in the interests of security, good practice or safety reasons as well as the prevention and detection of crime, cheating, fraud, money laundering, or other impropriety or risk;

generally and on an ongoing basis to prevent fraud, cheating, money laundering or other financial risk, and/or to uphold gaming integrity;

by providing your personal data to our appointed customer service and marketing agencies for research and analysis purposes, so that we can improve and monitor the goods and services we provide, and tailor them to your preferences/activities;

by providing your personal data to our service providers who help us to provide you with services and marketing, for example a mailing house used to distribute promotional material;

by providing your personal data to Genting Group Companies, any of which may process your personal data in relation to services they provide, offer or consider providing to you, or which you request, and for any purpose which would be permitted under this policy if Genting undertook the processing of your personal data;

by providing your personal data (typically basic information such as your name and contact information) to social media operators including but not limited to Facebook and Twitter to facilitate Genting marketing to you via the social media channels you participate in. Use by those social media operators for that purpose will be subject to the privacy policies and terms they provide to you, and where applicable, the privacy settings you have selected on those channels and the consents you have given those social media operators in relation to the use of your personal data.
You have the right at any time to “opt out” of the receipt of marketing communications from Genting and can do so at any time, You may do this as follows:

Opt Out

you can opt out of email marketing updates/offers by clicking the “Unsubscribe” link in the relevant email communication; or

you can opt out by informing Genting by post of your wish to opt out of the receipt of all or particular types of marketing communications by writing to: Marketing Director, Genting Casinos UK Limited, Genting Club Star City, Watson Road, Birmingham, England, B7 5SA; or

if you have previously registered with Vortex or Pixel by Vortex then you can opt-out by requesting a change to your preferences at the reception desk of those premises;

if you are a casino member (and of age) you can opt out by changing your contact preferences at any Genting casino reception desk; or

if you use social media you may also be able to opt out of receipt of tailored marketing from the social media operator by adjusting your privacy settings or preferences on the relevant social media channel. You should check the relevant social media channel for details of how to do that.
Cookies are text files placed on your computer, tablet or phone, or third party site to collect standard Internet log data and visitor behaviour data. The data is used to track visitor use of the website and to compile statistical reports on website activity. For further information about cookies visit or You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser, however, in a few cases some of our website features may not function if you remove cookies from your browser.


Genting uses cookies to analyse browsing patterns and to build demographic profiles of visitors (for example, in respect of device, location, language, browser, and operating system). If you make a repeat visit to our website(s), it is recognised as a repeat visit by means of the cookie. The cookie contains a unique number and therefore no personal data. We will not use the cookie to identify you personally.
We have put in place the following security procedures and technical and organisational measures to protect your personal data processed by Genting:

How We Will Protect Your Personal Data

all processing of personal data is protected using ISO27001 compliant procedures. Physical and logical security measures are deployed so as to strictly limit data access to authorised personnel, and include the use of firewall software and hardware, and a minimum of 256 bit encryption for all transfer of data. Physical access to our database servers is permitted only via fingerprint scanning for named personnel;

firewalls; the server upon which the data resides is protected by a firewall;

browser certification technology;

limited access. The internal procedures of Genting cover the storage, access and disclosure of your personal data.

We will use all reasonable efforts to safeguard your personal data. However, use of the Internet is not entirely secure and for this reason neither Genting nor Genting Group Companies can guarantee the security or integrity of any personal data which is transferred from you or via the Internet (including in respect of third party websites and applications).

In the event that we transfer your data to third parties as set out in this policy, then we will take all reasonable steps to ensure that any third party takes appropriate measures to safeguard the safety and security of your personal data.
The data that we collect from you may be transferred to, and stored at, a destination outside of the European Economic Area (“EEA”). It may also be processed by staff operating outside of the EEA who work for us or one of our suppliers. These staff may be involved in the fulfilment of your request, order or reservation, the processing of your payment details or the provision of support services. By submitting your personal data you agree to the transfer, storing or processing of your personal data Where data is transferred Genting will take steps to put in place measures to ensure that those transfers are adequately protected (as required by applicable law).

Overseas Transfers

Any payment transactions carried out by us or our third party provider of payment processing services will be encrypted using Secured Sockets Layer technology. Where we have given you a password that enables you to access certain parts of our websites or Apps, you are responsible for keeping that password confidential.

We make reasonable efforts to safeguard your personal information. But, because the internet isn’t entirely secure, we can’t guarantee the security of any personal information transferred to or from you via the internet (including via third party websites and applications).
You have the right to request a copy of the personal data that we hold about you. You may make a data subject access request by writing to: The General Counsel, Genting Casinos UK Limited, Genting Club Star City, Watson Road, Birmingham, B7 5SA. We may make a small charge for this service. You should also be aware that any disclosure will be subject to the requirements of the Data Protection Act 1998 and we are not obliged in all instances to provide all personal data held, notwithstanding the request and/or payment of any nominal fee.

Access To and Updates Of Your Personal Data

We want to ensure that your personal data is accurate and up to date. If any of the personal data that you have provided to Genting changes, including but not limited to your name, address, contact or financial details, then please inform Genting of your updated details by visiting, Vortex Gaming, Pixel by Vortex, your nearest casino (if of age) or by completing the “Contact Us” form at
Our website(s) may contain links to other websites not owned or operated by Genting and we may also provide marketing communications to you through other websites (for example social media channels) or through the placement of marketing materials and links to our website on their website. This policy only applies to Genting’s use of your personal data, so when you access other websites you should read the terms and policies that apply in respect of those sites to understand how the operator of that website uses your personal data. Genting accepts no liability in respect of those sites and their operators’ use of your personal data.

Other Sites and Third Party Organisations

We may offer you opportunities to agree to receive information directly from third party organisations which offer products or services that we feel may be of interest to you.

Last Updated 16 June 2017

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